Facebook: Makes moves to be more like FriendFeed and Twitter

Today, Facebook is holding a press conference about features expected to come in two weeks.

Here’s the latest insight I have been able to get.

• via Robert Scoble: Mark Zuckerberg just announced that businesses and brands will have full access to the social graph. (Still looking for details as to what the "full access to the social graph" means.)
• Facebook’s new home page is implementing more and more FriendFeed functionality. It seems the focus on FB’s side is more on aggregation now.
• They are moving to a real-time friend feed rather than a 10-15 minute delay
• Zuckerberg mentioned their move is in Twitter’s direction (via Chris)
  
• Nick O'Neill's take on Facebook changes.
  
• Mashable's take on Facebook's new home page.
• Venture Beat also is live blogging the Facebook event.
  

Facebook’s new home page (via Scoble):


New Facebook filtering on home page:


I am dying to know what the “full access to the social graph” means.